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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

Demand Side Platform 97
Demand Side Platform Ad Exchange Impressions Ad Targeting 97
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Drive growth with account-based marketing

Martech

MARCH 10, 2022

However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., — to targeted accounts. HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase).

Marketing 103
Marketing Brand Awareness Click Through Rate Audience 103
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