Ad Targeting and Performance Targeting

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. The campaign tracker is the component responsible for collecting data on campaign performance. The ad banker is the module that prevents overspending.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Drive growth with account-based marketing

Martech

MARCH 10, 2022

However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase). You’re not alone in figuring it out!

Marketing

Marketing Brand Awareness Click Through Rate Audience

AdTech Trends

How To Build a Demand-Side Platform (DSP)

Drive growth with account-based marketing

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