SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. These platforms then make these ad spaces available to various demand partners.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

SODP

JUNE 8, 2023

Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. They can also choose to buy and sell ad space using the CPM model through programmatic advertising. Mix up ad formats and don’t overpopulate a page with similar ads.

CPM 52

CPM CPA CPC Real Estate 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 Thus, as a publisher, you need to pay extra attention to optimizing your banner ads to increase the value of your digital real estate. These ad spaces can be bought and sold through ad networks or direct negotiations between advertisers and publishers.

Banner 52

Banner Viewability Ad Space Real Estate 52

Digiday

OCTOBER 23, 2022

This is a valid question, according to legal experts who believe there could be merit to a potential lawsuit by the owners of the painted-over real estate, as well as the brands that paid top dollar for marquee ad space in prominent locations. “I

Real Estate 49

Real Estate Communications Ad Space Marketing 49

Smart-Hub

OCTOBER 3, 2023

This interconnected network, exemplified by industry giants such as Google DoubleClick Ad Exchange and Microsoft Advertising Exchange, seamlessly harmonizes the intricate interaction between advertisers seeking optimal exposure and publishers offering prime advertising real estate.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64