Remove mobile-ad-viewability-what-you-need-to-know
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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? What Is Video Advertising?

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11 Holiday Tips for Publishers

Monetize More

With the final quarter coming in, most publishers know that this is the time where they can earn the most or reach the maximum earning potential for their sites. An essential factor in all of this is the publisher Ad Stack. If you haven’t checked your page speed, now is the time to do so. 1 – Look at last year’s data.

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?