Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

DECEMBER 20, 2022

The Mobile Advertising Ecosystem Explained Benefits of In-App Advertising Drawbacks of In-App Advertising In-App Advertising vs. In-App Purchases How Much Does In-App Advertising Cost? CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Banner Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Bidding strategy. Placements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

MAY 30, 2023

A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms). What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. How much do programmatic ad platforms cost?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52