Automatad Inc.

OCTOBER 26, 2023

The higher your CPM for video ads, the more revenue flows into your pockets. CPC (Cost Per Click): Think of CPC as your prize money every time it gets a hit. It tells you how much you earn whenever someone clicks on an ad. It’s a great metric to see how engaging your ads are.

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Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. These networks do the work for you. They negotiate all the terms with buyers, including audience targets and cost per impression.

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Monetize More

MAY 31, 2023

It’s also worth noting that there are other pricing models out there, such as cost per click (CPC) and cost per acquisition (CPA). CPC is similar to RPM in that you’re paid based on clicks, but the amount you earn per click can vary depending on the competition for the ad space.

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Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

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Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Google ADX is indisputably one of the best ad exchanges out there.

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Clearcode

MARCH 21, 2023

Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available ad space across various publishers. Specialized ad networks: Focus on a certain type of channel (e.g.

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Single Grain

JANUARY 11, 2024

There are several strategies to consider: Cost-Per-Click (CPC) Bidding: You set a maximum cost-per-click bid – the highest amount you’re willing to pay for a click on your ad. For example, a new online store aiming to boost site visits might use CPC bidding to control costs while increasing visibility.

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Single Grain

MAY 31, 2023

Related Content: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Automated Buying and Selling of Ad Space Programmatic advertising utilizes AI marketing platforms and real-time bidding (RTB) to streamline and optimize the transactional aspects of ad space transactions.

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Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA).

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