Ad Space Click Through Rate CPM Viewability 
Monetize More
MARCH 10, 2023
By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. How can publishers increase their RPM?
Monetize More
MARCH 10, 2023
By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. How can publishers increase their RPM?
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Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Then, the Ad Manager renders the ad on your website. Also, after delivering ads, be highly transparent to the buyers.
Automatad Inc.
OCTOBER 26, 2023
This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.
SODP
JUNE 8, 2023
The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18
Automatad Inc.
JANUARY 23, 2024
It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.
Automatad Inc.
JANUARY 13, 2023
CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.
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