Ad Space Audience Banner Data Management Platform 
Paleo AdTech
DECEMBER 10, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. In 2010, Tom and Vivek Vaidya co-founded Krux.
Automatad Inc.
NOVEMBER 15, 2023
By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paleo AdTech
APRIL 4, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. In 2010, Tom and Vivek Vaidya co-founded Krux.
Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.
VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.
MNTN
MARCH 19, 2024
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
Smart-Hub
DECEMBER 8, 2023
And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.
Expert insights. Personalized for you.
52 
Let's personalize your content