Monetize More

SEPTEMBER 15, 2022

Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.

Ad Server

Ad Ops Hero

JANUARY 25, 2021

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

Ad Server

Martech Series

DECEMBER 27, 2022

Seeing ads that match the content of the website or keywords associated with it, increases the chances of those ads to resonate with the user, achieve higher CTRs and ultimately a better ROI. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 CTV leading the way in 2023.

Ad Tech

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Even when everything was analog, Nielsen set-top boxes and Arbitron radio diaries — panel and survey data — provided insight.

Machine Learning

Digiday

APRIL 26, 2023

Understanding where to reach a target and how to control reach and frequency will ultimately deliver a better ROI for advertisers. Using ad servers purpose-built for CTV allows broadcasters to maximize the experience they deliver Many digital ad servers have been retrofitted to work in the CTV space.

Ad Server

Monetize More

JULY 19, 2022

The multiple ad slots and bids can lead to increased page loading times, affecting the user experience resulting in a higher bounce rate. By using S2S header bidding, however, the browser only needs to make one request to the ad server, which will process the auction and send the winning bid’s ad.

Header Bidding

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. Belau said. Sharma said. Resisting this temptation pays its dividends in the long run” she said. “[B]ots B]ots never increased anybody’s conversions.”.

Ad Server

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

Marketing

Digiday

MAY 8, 2023

“This will result in higher ROI for buyers and increased revenue for publishers.” According to Goel, Activate differs from Magnite’s ClearLine — which similarly looks to appeal directly to media agencies , primarily through the use of its SpringServe ad server — as it has been designed to work with all publisher ad servers.

Ad Server

Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Ad Server

Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Video Ads

Martech Series

AUGUST 2, 2022

.” “We’re receiving positive feedback for Contextual APP because it offers more integrated, transparent and scalable data solutions and controls purely focused on driving revenue and ROI for the sell-side,” said Chris Guenther , ArcSpan COO and former global head of programmatic at NewsCorp.

Audience

InMobi

NOVEMBER 7, 2013

In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in order to maximize my ROI? These two products were a step in the right direction but were limited in their ability to analyze the true ROI for the app developer.

ROI

Monetize More

JUNE 26, 2023

Ever wondered how online ads work and how your data is used to serve them? Data privacy and responsible ad practices are top of mind for many internet users today. If so, you’re not alone. As one of the largest digital advertising companies, Google takes this seriously.

ROI

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Best Sustainable Ad Tech Platform. Best Video Ad Server. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports. Best Content Marketing Platform. ID5 Identity Cloud. Innovid.

A/B Testing

VideoWeek

JUNE 11, 2024

The ID holds information about the advertiser and the ad itself, meaning it can be used for things like creative separation and contextual targeting. But the core identifier is also used so that different parts of the supply chain can spot when they’re talking about the same ad. Follow VideoWeek on Twitter and LinkedIn.

Ad Server

Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

Marketing

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech

Martech Series

AUGUST 12, 2022

“As an industry leader in contextual targeting and brand suitability, Silverpush offers its customers the ability to unlock video-level context, ensure brand safety, increase ROI, and make better decisions across more streaming video and CTV campaigns.”.

Machine Learning

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. In 2020, video ads accounted for 23% of the total ad spending on InMobi.

Fill rate

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media

InMobi

NOVEMBER 12, 2014

The device resolution, orientation, operating system, version, IP, desired creative-size and a whole bunch of parameters need to be manually sent to the ad-server via the API, making this whole process prone to human error.

Ad Server

Automatad Inc.

FEBRUARY 1, 2024

Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. On the other hand, advertisers get high ROI out of their campaigns. That is why optimizing ad load speed is important. This number of requests is fine.

Viewability

Clearcode

SEPTEMBER 11, 2023

The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI).

Demand Side Platform

Ad Monsters

DECEMBER 21, 2023

Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding

Ad Ops Hero

JANUARY 25, 2021

Conclusion : Real Time Bidding (RTB) is technology which connect the advertisers and publishers via ad exchanges to trade the ad inventories in a real-time. The RTB has been incorporated in most of all the ad servers complete the multiple transactions in milliseconds and increase scope of maximizing the ROI and revenue effectively.

Ad Exchange

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Taking a climate-friendly approach that decreases the carbon footprint of digital campaigns can prove to be a smart business decision that leads to cost savings and improved performance outcomes.

Impressions

Ad Monsters

FEBRUARY 13, 2023

Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations. As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server.

Ad Tech

Ad Monsters

SEPTEMBER 14, 2022

YY: What makes diDNA’s video solution stand out as a best-in-class tool for retaining a faster ROI than similar video solutions? DH: If a publisher’s current workflow involves manually setting rules, segments, and other manual processes, our solution will create automation where automation did not exist.

Machine Learning

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media

Digiday

OCTOBER 4, 2022

Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability

VideoWeek

OCTOBER 6, 2022

We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . We partner with over 25 CTV brand partners in the UK across 65 channels.

Audience