InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Ad Exchange 52

Ad Exchange Advertising Ad Server Retargeting 52

Paleo AdTech

JUNE 26, 2024

Greg joined DoubleClick in 1998 as a product manager after a stop in management consulting, and he became passionate about the early retargeting solution for advertisers called Boomerang. In 2005, he founded dynamic retargeting company EchoTarget, which was acquired by Acxiom in 2007.

Retargeting 40

Retargeting Ad Server Conversion Rate Conversion 40

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. FLEDGE — for running retargeting and audience-targeting ad campaigns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

MNTN

FEBRUARY 12, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Such understanding not only maximizes the effectiveness of ad spend but also fosters stronger customer relationships.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

NOVEMBER 16, 2022

Similarly, another ad tech veteran of the public markets Magnite is positioning itself as the independent supply-side platform for the CTV market (and ad server, for that matter) reported revenues of $145.8 million for the period, albeit a more modest rise of 11%.

Marketing 71

Marketing Ad Tech Demand Side Platform Ad Server 71

Single Grain

NOVEMBER 14, 2023

9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device display advertising services. Their retargeting feature is available for ads on Facebook, Twitter and countless other sites, while their staff offers excellent support to help you leverage retargeting to its fullest potential.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

FEBRUARY 9, 2024

Connected TV Audience Targeting You can display your ads on Connected TV based on first and third-party data to help find the exact target audiences you want to reach. Connected TV Ad Reporting Connected TV ad reporting provides insight into metrics that digital marketers are familiar with. Want to get in on that?

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

JANUARY 8, 2025

Connected TV Audience Targeting You can display your ads on Connected TV based on first and third-party data to help find the exact target audiences you want to reach. For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads.

Advertising 52

Advertising Marketing Audience Conversion 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform A/B Testing Demand Side Platform 52

Clearcode

AUGUST 8, 2023

Ad exchanges can also utilize secure multi-party computation to match advertisers and publishers based on their respective criteria, without revealing the private information of either party. PETs for Ad Servers Ad servers store and deliver ads to websites and apps and provide reports on ad performance.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Basis

MARCH 22, 2024

Rethinking Measurement: A Necessary Shift Since the advent of the third-party ad server, marketers have grown used to empirical metrics housed within reporting modules: They knew exactly how many view-through conversions they were getting and the (relatively) precise path to conversion, and they could easily measure ad frequency.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic Native ads Banner ads Expandable ads Background ads Carousel ads Interstitial ads Rewarded ads CPC N/A. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech. Start.io (Formerly StartApp).

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Smart-Hub

APRIL 1, 2024

Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in. Targeting and ad serving. It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Kevel

APRIL 19, 2022

No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Malware — There is always the chance an ad tag gets infiltrated by malware.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website. What does it have for publishers?

Audience 52

Audience Cookies Ad Server Viewability 52

Ad Ops Hero

MARCH 25, 2023

Ad verification capabilities A range of integrated ad verification functions is built into CM360’s ad server. This protects advertisers’ spend from ad fraud. Content labels and classifiers – You can create lists of specific domains for which you would like ads not to be served in specific circumstances.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Single Grain

AUGUST 8, 2023

Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Smart-Hub

AUGUST 2, 2022

Programmatic helps you automate the buying and selling of ads. For targeting and retargeting users, advertisers can choose certain days: holidays, weekends, and certain times of the day. In turn, advertising specialists ensure that the campaign is launched on time and delivered to the target audience promptly. Creation of reports.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Customized targeting and retargeting options available to improve CTRs. 7) Check your ads for aesthetics. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

SEPTEMBER 10, 2020

AdsKeeper Ad Examples AdsKeeper Ad Example #1 AdsKeeper Ad Example #1 AdsKeeper Ad Example #2 AdsKeeper Pros for Advertisers User-Friendly Dashboard System easy to use; Wide Targeting Options; Real-Time Statistics; Selective Bidding; Retargeting; Set of Macros; Stats Reporting System of your ads, earnings, and website traffic.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad Inventory 52