Ad Server Marketing Rich Media Viewability 
Automatad Inc.
MAY 9, 2023
Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. Find the list of best video ad networks here.
InMobi
APRIL 30, 2019
The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1
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MobileAds
JANUARY 25, 2021
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.
Automatad Inc.
DECEMBER 1, 2023
They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.
Ad Ops Hero
MARCH 25, 2023
In addition, the platform provides a comprehensive set of features for ad serving, targeting, and reporting. Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).
Monetize More
NOVEMBER 24, 2022
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. More mobile ad unit sizes to consider.
MobileAds
JANUARY 24, 2021
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?
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