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Ad Server

Brand Lift

Demand Side Platform

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.

Media

Media Pharmaceuticals Ad Tech Retail

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to run automated ad auctions in CTV and DOOH environments.

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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