Ad Server Agency Header Bidding Impressions 
InMobi
JULY 24, 2019
There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?
InMobi
OCTOBER 27, 2020
It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.
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Clearcode
MAY 24, 2023
Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server?
Ad Monsters
MAY 16, 2022
A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. So, what is SPO and how should advertisers and agencies be thinking about it?
InMobi
AUGUST 7, 2019
When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Table Of Contents What Is a Supply-Side Platform (SSP)?
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