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InMobi Exchange, iOS 14 and IDFA: What You Should Know

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Permissions can be sought by the developer only once during the entire lifecycle of the app for a user.

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