MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. Source: frescodata.com Benefits of Using Programmatic Advertising Platforms Programmatic advertising platforms offer several benefits for advertisers. They use smart computer programs to buy ad space automatically.

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Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! It is also a form of dynamic allocation for third-party ad networks. and gets them to place a bid.

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Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

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Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. SSP sends the request to DSP or ad exchange; The buying platform analyzes the data in the request.

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Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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