Monetize More

JUNE 22, 2022

From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post.

Ad network 52

Ad network Fill rate Banner CPM 52

InMobi

APRIL 23, 2015

This report features global and regional data from the InMobi Ad Network in 2014. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals.

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Ad Beat

JANUARY 1, 2020

The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JANUARY 23, 2023

When you search for a keyword related to a product or service, the first few results are mostly ads. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! It ensures the ad’s relevance to the people who are seeing it.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59