Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Google ADX 2. Marketplace 3. PubMatic 4.

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Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

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Monetize More

JUNE 26, 2023

That’s why last year, we integrated our ads systems with a new industry standard for consent in Europe called the Transparency and Consent Framework, or TCF for short. The TCF helps ensure that ads are only served to people who have actively consented to see them. To learn more about the industry, we have PubGuru University.

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InMobi

APRIL 7, 2021

UnifID is designed to be a single stop solution for publishers to make their audiences more addressable and more accessible to a plethora of advertisers on any exchange or ad network seeking universal IDs. Managed Serve Reporting: Publishers get access to reports and in-depth analysis, to help them optimize their partners and setup.

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Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). As of now, the majority of ad tech platforms still rely on cookies – ad networks, ad exchanges, DSPs, SSPs, and DMPs.

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Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Ad Exchange Programmatic exchanges are the core of the ad tech ecosystem. In one of our articles, we covered the difference between ad networks and the ad exchanges that have replaced them with real-time bidding technology and algorithmic sales.

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Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

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Martech

JULY 13, 2021

Then the cohort is made available for publishers who wish to continue showing targeted ads to their users. It is conceivable they could at some point ask the ad network to target these desirable cohorts. >> Google’s current FLoC tests aren’t GDPR compliant. How are cohorts formed?

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Lemonads

OCTOBER 5, 2021

There have been many changes in recent years that pinpointed the potential phase-out of consumer tracking technology like third-party cookies, like the implementation of GDPR laws in Europe. Some leading ad tech specialists have even expressed concern over Google’s motivation for eliminating cookies from third parties.

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Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

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