MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 90

Ad Tech Banner Ad Server Rich Media 90

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. And that’s the whole point.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Paleo AdTech

DECEMBER 10, 2023

One of them (an interview with the mysterious ‘ Dr. Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Automatad Inc.

DECEMBER 1, 2023

Publishers can sell video ad spaces by any programmatic means or direct deals. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) Out-stream ads autoplay when they come into view and pause if the user scrolls past them.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads. 7) Check your ads for aesthetics.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Paleo AdTech

APRIL 29, 2021

One of them (an interview with the mysterious ‘ Dr. Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52