Monetize More

DECEMBER 29, 2022

Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. App names, Domain.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. How Do Video Ads Work?

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

Ad Monsters

JANUARY 3, 2023

Even though AMP officially supports ads, inserting them on your page is not an easy task due to their coding structure. Since AMP pages are designed to be minimal and simplistic, they usually get rid of all the extra things on a page, which might also include meaningful advertising. Server Side Header Bidding in AMP.

Header Bidding 90

Header Bidding SEO Ad network Ad Server 90

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

FEBRUARY 29, 2024

Share Tweet Share Rise in ad blocker usage rate, loss in revenue! It is a love-hate relationship, and publishers and advertisers equally suffer. The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Are you one among them?

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Ad Server Video Ads Pop-Up Viewability 40

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

DECEMBER 1, 2023

So, to get you started, this article will directly highlight different types of video ads, best practices, and the importance of using different ad formats. Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising?

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Video Ads Non-Profit CPM Viewability 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? Are you dismissing ads correctly? Do you have project managers that will advocate for ads initiatives with your engineers?

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Ad Ops A/B Testing Header Bidding Fill rate 52

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Automatad Inc.

FEBRUARY 1, 2024

Faster ads get more views, clicks, and conversions, leading to higher ad revenue. On the other hand, advertisers get high ROI out of their campaigns. That is why optimizing ad load speed is important. Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Header Bidding Fill rate Ad Server CPM 80

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. But clawbacks due to advertiser non-payment – no.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.

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Ad Server Impressions Demand Side Platform Ad network 52