32. John Ferber – putting the dot-com in Advertising.com
Paleo AdTech
DECEMBER 10, 2023
AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.
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