Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Viewability 69

Viewability Ad Inventory Ad Tech Media 69

Digiday

SEPTEMBER 27, 2022

The publishers also pointed out how this Safari inventory, in particular, can be especially valuable, if only advertisers did not weigh the inability to track and measure site visitors via third-party cookies so heavily in their appraisals of these cookieless impressions. “It Open market can’t stay the way it is.

Cookies 77

Cookies Viewability Impressions Ad Inventory 77

Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 66

Header Bidding Viewability Impressions CPM 66

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 113

Advertising Video Ads Viewability CPM 113

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 98

Advertising Viewability Demand Side Platform Video Ads 98

Brid.tv

APRIL 19, 2024

Integration With Ad Networks and Exchanges – Seamless integration with ad networks and ad exchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. So, an ad is considered viewed if at least 50% of its pixels are in view for a minimum of two seconds.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

InMobi

JANUARY 26, 2017

Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Video ad formats such as vertical, 360 degree and virtual reality (VR) videos are the next frontier and will bring an immersive and interactive experience to users on the go.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Exchange Wire

DECEMBER 15, 2022

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [.].

Viewability 40

Viewability Ad Inventory Advertising Media 40

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Related Read : [link]. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. Brand Context Signals: Signals that contribute to safer and defined inventory.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

SEPTEMBER 25, 2024

It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. This helps you avoid overpaying for ad inventory. How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers. “Two seconds is pretty freaking — it’s too small. .

Viewability 69

Viewability Impressions Agency Media 69

MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? Once the best matching ads are chosen, it will be shown to the user. The data is then carefully stored for the marketing team to analyze.

Ad Server 52

Ad Server Viewability Rich Media Banner 52

Digiday

OCTOBER 10, 2022

Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. The Washington Post did not provide pricing on these units.

Viewability 75

Viewability Ad Inventory Audience Entertainment 75

Ad Monsters

JULY 3, 2024

This approach allows the market to optimize by itself to maximize publishers’ benefits without too much interference and the need for excessive calculations. Generally speaking, bidders buy through two open auction channels: Header Bidding and Google Ad Manager (GAM), both of which are extensively integrated by most publishers.

Header Bidding 106

Header Bidding CPM Impressions Viewability 106

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. Find the right ad placements and optimize them.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

APRIL 25, 2024

That is why video ads are a potential means for marketers to reach the right customers. By ads, video performs better than display and native ad formats. Video ads increase engagement Video ads catch users’ attention with motion and sound, which leads to high engagement and interaction. households.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is eCPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. End users recall mobile in-app ads 47 percent of the time. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

AUGUST 19, 2022

Track Ad Performance and Optimize Your Creatives Monetize Your Website With Brid.TV What Are Video Ads and Why Use Them to Monetize Your Website. In a general sense, video advertisements are all ads in a video format that are served online. So why should you put video ads on your website? Learn More.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Automatad Inc.

JANUARY 9, 2024

Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. It is similar to the header bidding that sells display ad units but includes an extra element called a video player because it sells video ad units. So, let’s get started.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. This competition often leads to higher ad prices and increased revenue for publishers. Ad Viewability Ads that aren’t viewed do not generate revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

FEBRUARY 8, 2023

Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. Whose actions speak louder than their words? Perplexed right?)

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. Does it leverage machine learning in any capacity? Let us know on social media!

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52