Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Artificial Intelligence and Machine Learning AI and machine learning are set to play a significant role in programmatic advertising. Work With Us What Is Programmatic Advertising?

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

OCTOBER 8, 2024

If your price floors are too high, the pool of advertisers willing to buy your ad inventory will be small. Keep in mind that this logic goes both ways if your price floors are too low, you might end up serving ads with lower CPMs and cheating yourself out of valuable ad revenue.

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Fill rate Header Bidding Ad Tech Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

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Ad Exchange Ad Server Ad Space Ad network 40

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. That’s when you get into the fun part: improving the user journey and adding placements. On the monetization front, in-app advertising remains ascendant.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. Crisis Adverted: Mobile Ad Spend on the Rise Post-IDFA, read on VideoWeek. The Week in TV. .

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

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Ad Tech Audience Agency Retail 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52