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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Build Your Profitable Ad Exchange Business With Us! Today, more and more ad tech players decide to have their own software solutions to capitalize on their platforms. Build Your Profitable Ad Exchange Business With Us! With SmartHub , you get ready, proven technology from a reputable ad tech market player.

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Why It Is Beneficial to Use White Label Products in Programmatic Advertising?

Smart-Hub

Ad Exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding (RTB). Real-time bidding allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad. Building your own Ad Exchange is quite challenging.

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

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The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

percent boost in ad revenues. The French broadcaster noted that more than 30 percent of consumption of popular series (including Koh-Lanta and Ici tout commence ) now takes place in non-linear environments. ProSieben Profits Plummeted in 2022 ProSiebenSat.1 But digital sales held strong, with AVOD service MYTF1 delivering a 17.3

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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. million, shy of the company’s $75-78 million guidance.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

Revenue Tracking – Publishers need to track revenue generated from ads accurately. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

Header bidding technology allows publishers and developers to hold real-time auctions between multiple SSPs to maximize profits. . Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Marketplace. ironSource.