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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” household-level IDs, she added. to Disney’s media properties and more than 100 million U.S.

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Modern Programmatic Monetization Strategies

Adtelligent

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Great targeting capabilities.

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20 Best Video Ad Networks for Publishers

Brid.tv

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What is a video ad network?

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. Optimize ad inventory per session. Optimize ad sales. But let’s see more!

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12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Advanced campaign consultation, including geo-targeting and day-parting.

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