MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

Ad Tech 52

Ad Tech Audience Agency Retail 52

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. Crisis Adverted: Mobile Ad Spend on the Rise Post-IDFA, read on VideoWeek. The Week in TV.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. ” The Week in Tech. Azerion Buys Madvertise for €11.3

Ad Tech 98

Ad Tech eCommerce Agency Media 98