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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. What is a Demand-Side Platform (DSP)? Let’s break it down.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. What is a Demand-Side Platform (DSP)? Let’s break it down.

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Programmatic Advertising: The Ultimate Guide

illumin

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth. This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs).

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Ad Exchange: What Is It & How Does It Work?

MNTN

Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. This auction-based approach leads to a more efficient use of ad budgets and higher ROI.

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The Trade Desk’s First CTV OS Client Sonos Abandons its Hardware Plans

VideoWeek

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system ‘Ventura’ had reportedly signed up Sonos as its first hardware client. By running a smart TV OS itself, The Trade Desk could reduce the number of hops in the supply chain, according to Green.