MNTN
FEBRUARY 14, 2024
And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.
Basis
SEPTEMBER 26, 2023
Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.
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Automatad Inc.
NOVEMBER 15, 2023
Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2% In the U.S.,
Automatad Inc.
NOVEMBER 23, 2023
Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP). Publishers list their ad inventory in SSP, and SSP sents the requirements to an ad exchange. Google Ad Manager secures the top #1 SSP place in the U.S.
Brid.tv
AUGUST 29, 2022
So how do these platforms actually work? When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. A well-targeted ad will perform better and bring in more revenue. Chocolate Platform.
InMobi
JUNE 5, 2018
DSPs also often centralize ad bidding and reporting to one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. These companies then make these packages of data available to various ad tech partners.
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