YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. It lets you see how each Bidder (SSP) bidding on your ads is doing, like how quickly they respond and how often they win auctions.

Header Bidding

Smart-Hub

OCTOBER 15, 2023

Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.

Ad Exchange

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

Viewability

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers.

Advertising

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. The publisher-specific token can be used to communicate with Neustar’s connectivity platform, also called “Fabrick,” and to sell its media programmatically. However, they still require consent under the EU’s GDPR.

First-Party Cookies

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

Advertising

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR

Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, In a bid to avoid a potential GDPR lawsuit, The Trade Desk has partnered with LiveRamp to launch a European version of Unified ID 2.0 , dubbed EUID (European Unified ID). named European Unified ID. Cookieless Advertising. Unified ID 2.0

Audience

VideoWeek

AUGUST 30, 2024

Judges overturned a lower court’s decision to dismiss the case on the grounds of Section 230 of the 1996 Communications Decency Act, which says online platforms are not liable for content posted by third parties. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

Non-Profit

VideoWeek

APRIL 28, 2023

Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent.

Agency

VideoWeek

DECEMBER 20, 2024

Though both companies are owned by RTL, M6 previously used video ad tech business FreeWheel to monetise its ad inventory. ” Netflix Fined for GDPR Violations in the Netherlands The Dutch Data Protection Authority (DPA) has fined Netflix 4.75 These are violations of the General Data Protection Regulation (GDPR).”

Marketing