VideoWeek
JUNE 13, 2025
The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.
VideoWeek
AUGUST 27, 2024
Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. And WBD says it will continue to develop products and services that will enhance measurement capabilities, brand lift, and incremental reach. Warner Bros. Follow VideoWeek on Twitter and LinkedIn.
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Digiday
APRIL 11, 2023
This helps brands achieve a more holistic picture of their customer base than traditional television. For instance, brands can buy ad inventory at a national level — by region or by interest — to extend reach. With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels.
Ad Monsters
SEPTEMBER 15, 2024
According to the IAB, 89% of ad sellers — including publishers and platforms — have expanded their political ad inventory since the last presidential election. AB: OOH advertisers are now focused on measurable outcomes such as social media sharing, foot traffic, coupon redemptions, brand lift, and consumer engagement.
VideoWeek
AUGUST 30, 2024
Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. Warner Bros. Read more on VideoWeek. percent, an 8.4
VideoWeek
MAY 9, 2025
While newsletters are sent out to both paying subscribers and free readers, they’re a source of ad inventory for The Athletic, though the company says it keeps its newsletter ad load fairly light.
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