Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. rise in awareness, 8% bump in purchase intent and around 80% tune-in conversion rate. Digiday has learned.

Conversion Rate 70

Conversion Rate Brand Awareness Ad Inventory Media 70

MNTN

FEBRUARY 14, 2024

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

InMobi

JULY 10, 2018

Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising. were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

PrograMetrix

AUGUST 3, 2022

You'll earn greater exposure and brand awareness. When ad spending drops, the market is less crowded. That can allow your brand to stand out without as many competitors clamoring for attention. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Reach : The number of unique viewers exposed to the ad.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Kevel

MARCH 28, 2022

This is even riskier for publishers, since you have to worry about both CTRs and conversion rates (CRs). At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? Determine your commitments / ad delivery model. Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52