YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform?

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

InMobi

OCTOBER 8, 2021

In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers. “Retail media is not just promoting sales happening on the platform.

Retail 52

Retail Media Ad Inventory ROI 52

Digiday

FEBRUARY 15, 2023

A few years back a deal like this would’ve essentially been a “preferred partnership” — a contractual arrangement to incentivize advertisers to spend more money with SSP in exchange for lower fees, better transparency on those rates and improved reporting. These economics are still vital to these deals, of course.

Agency 64

Agency Header Bidding Ad Tech Demand Side Platform 64

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. Smart Refresh Implementing ad refresh can serve multiple ads on the same advertising placement to the same user.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Inventory accessed (desktop, mobile, in-app). Response Time (header bidding only). Frequency Capping. Daily impression caps.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. Ad Analytics.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Yahoo Ad Tech Yahoo Ad Tech Key Features: 5.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized. ironSource 16.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

MARCH 30, 2023

As the sub-form of programmatic advertising , programmatic direct has gained prevalence in the digital advertising industry due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. What Is Video Header Bidding?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). Moreover, we’ll uncover how SSPs work and discover their benefits.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). Moreover, we’ll uncover how SSPs work and discover their benefits.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In waterfall setups or waterfall auction, once the pricing floor threshold is met (usually the second-price auction is the winning bid), bidding for your RTB inventory stops. Traditional Waterfall Auction vs Header Bidding Auction What is a waterfall bid?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. Read on to find out more about instream ads or jump straight to our tips from the table of contents below. Table of Contents [ hide ] What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? SmartHub is about creating independent advertising solutions for businesses. What does SmartHub do?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is identical to what has happened in ad tech over the last 10 years.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. hide ] What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

NOVEMBER 8, 2022

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

Advertising 65

Advertising Header Bidding Banner Video Ads 65

Monetize More

JULY 28, 2022

With Open Bidding, publishers can invite demand partners/yield partners like ad networks and ad exchanges to bid for their ad inventory in real-time. Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72