Ad Inventory, Ad Space, CPA and Media

DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

Ad Exchange

Ad Exchange Ad Inventory Demand Side Platform Impressions

6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

APRIL 25, 2024

It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. The most popular are Facebook, LinkedIn, and Instagram.

Video Ads

Video Ads Advertising Viewability ROI

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

NOVEMBER 7, 2022

Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. What does this mean for advertisers?

Affiliates

Affiliates Ad Inventory Demand Side Platform Ad Exchange

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Native Ads. How Does In-App Advertising Work?

Advertising

Advertising CPM Mobile Ads CPC

What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

MAY 22, 2023

Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers. Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience.

Ad Exchange

Ad Exchange Ad Space Demand Side Platform Audience

A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

OCTOBER 26, 2023

Focus on quality content Website owners often associate video ad monetization with video content, but even those primarily publishing non-video content can leverage this strategy to boost revenue. You can still add video ads to engage visitors with different types of media. CPA (Cost Per Acquisition): CPA is your treasure map.

Video Ads

Video Ads Header Bidding Fill rate Click Through Rate

Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform

Demand Side Platform Advertising Ad Exchange Ad Inventory

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network

Ad network Mobile Ads Header Bidding CPM

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

JANUARY 13, 2023

Publishers can use the remnant spaces on their website to monetize the content by displaying the ads, while advertisers can use it to attract interested buyers. This interdependence has led to the growth of many ad technologies to serve the right media to the right user at the right time. How Is CPM Calculated?

CPM

CPM Ad Inventory Impressions CPL

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360. Omnichannel Monetization.

Header Bidding

Header Bidding Demand Side Platform Real Estate Advertising

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Xandr’s platform allows you to be selective about which advertisers you sell inventory to. These networks do the work for you.

Ad network

Ad network Video Ads Header Bidding CPM

Make Money Posting Ads With SmartHub’s Tips

Smart-Hub

JANUARY 2, 2024

As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. Please see the image below.

Ad Exchange

Ad Exchange CPC CPM Affiliates

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

Machine Learning

Machine Learning Advertising Marketing Conversion

What is programmatic advertising and how to earn from it?

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

Advertising

Advertising Ad Exchange Banner Header Bidding

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

Agency

Agency Advertising Retargeting Conversion

AdTech Trends

DSP, SSP, and Ad Exchange: What’s the Difference?

6 Reasons Why Video Ads Are the the Future of Advertising

Trending Sources

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

The Ultimate Guide to In-App Advertising for Publishers

What Is Ad Revenue? Ad-Based Revenue Models Explained

A Guide on Video Ad Monetization to Increase Ad Revenue

Programmatic Advertising: What Is It and How Does It Work?

20 Best Mobile Ad Networks for Publishers and App Developers

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

12 Best Programmatic Advertising Platforms (Reviewed)

20 Best Video Ad Networks for Publishers

Make Money Posting Ads With SmartHub’s Tips

AI for Marketing: Best Examples of How AI Helps in Advertising

What is programmatic advertising and how to earn from it?

Best Programmatic Advertising Agency: Top 6 Choices for 2022

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