Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. Brand Context Signals: Signals that contribute to safer and defined inventory.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. Need a video monetization solution for your ad-powered business?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

DECEMBER 26, 2022

The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Let’s Recap.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

MARCH 21, 2023

For instance, rich media ads can be interactive videos, polls, a button, or similar. Rich Media Ads Display Ads vs. Video Ads Publishers usually choose between these ad types based on their resources, available ad inventory , and audience preference. Get Started With Website Monetization With Brid.TV

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Brid.tv

MARCH 16, 2023

On the other hand, if a publisher has a blog-type website, employing native ads that seamlessly integrate with the text-based content or using outstream ad units that do not hinder the user’s experience is a great way to monetize a website. Monetize with outstream ad units for maximum ad viewability.

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

AUGUST 13, 2023

Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. What’s also important to mention is viewability.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Increase ad viewability.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. So what’s the difference between an ad exchange and an ad network?

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

How Many Pre-Roll Ads Can You Queue Consecutively? On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively?

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad block usage : The use of ad blockers can impact RPM and CPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

JUNE 5, 2018

They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. DSPs also often centralize ad bidding and reporting in one interface.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

JULY 15, 2016

With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. While a lot of native ad inventory exists outside of the walled gardens, marketers are yet to focus their budgets on these non-ONO (owned and operated) native ad apps.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Automatad Inc.

JANUARY 26, 2023

Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

JANUARY 13, 2023

For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad. If 100,000 people view the ad, the advertiser will pay $200 for the campaign.

CPM 52

CPM Ad Inventory Impressions CPL 52

Brid.tv

APRIL 19, 2024

Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app). Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

InMobi

APRIL 23, 2019

On the commercial side there is consolidation of ad networks and increasing server costs. Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. A first-ranked ad network has the main call on responding to a request over other ad networks.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Expand Your Inventory Not having enough ads on your website/app can also pose an issue. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Ad Monsters

AUGUST 22, 2022

That’s because ad refreshing can prove counterproductive and redundant if your website users are not sticking around long enough to view the ads. Another thing to remember is that not all ad networks permit this practice. Each ad network and exchange has its own policy.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. But how do you choose an OTT advertising platform?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Monetize More

MAY 19, 2023

You can set up pricing floors in a few different ways, all depending on your strategy or how you want them implemented on the site’s ad inventory. Setting pricing floors according to geographical locations, device types, or even per individual ad unit is possible if that is what you prefer. There is a catch though.

Ad Exchange 98

Ad Exchange CPM Header Bidding Impressions 98

Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Ad Exchanges. Ad Networks. A Few Good DSPs. Targeted/AMPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is eCPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52