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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.

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Top 12 Google AdSense alternatives for 2023

Monetize More

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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How to appeal an AdSense ban for invalid traffic?

Monetize More

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. It’s a great ad network, but it doesn’t mean you should close down your business because you can’t use it anymore.

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PowerAdSpy Review 2021: Profit BIG By Testing On Ads That Work!

Lemonads

Social media advertising spy tools are strongly efficient and they’re truly proving how advertisers are scoring high by researching competitors’ strategies, especially with Facebook’s ads! This is where the PowerAdSpy’s strapline – built by Affiliates, for Affiliates – comes into play.

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What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

Lemonads

While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.

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What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers. Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience.

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OpenWeb eyes growth amid structural and economical turmoil

Digiday

But the jury is still out on the way it’s going about it: so far, Open Web is essentially a commenting plug-in that’s using data to fuel an ad network. It was another signal that the commoditized part of ad tech, where safety and data privacy can be an afterthought, is going through a paradigm shift.”.

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