Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? When that happens then all the ads get called. Now, the malware is loading ad impressions in the background. Is this a fundamental problem with ad verification or is this something that can be dealt with?

Impressions 77

Impressions Ad Exchange Ad Tech Advertising 77

VideoWeek

JULY 8, 2022

The campaign was managed by Publicis, transacted through the Index Exchange SSP and carried in the Spanish digital newspaper El Confidencial. The test used Zeotap’s ID+ identifier and achieved more than 72,000 impressions, demonstrating “the technical feasibility of an environment without third-party cookies,” according to Samsung.

Ad Tech 98

Ad Tech eCommerce Media Agency 98