Monetize More

JUNE 6, 2022

compliant or expect a drop in ad revenues. If you have any hardcoded codes like AdSense, Ad Exchange, GAM header & body , or Google Analytics, EU users must explicitly give consent before any of these tags, that collect personal information, can serve. Ad Exchange. Therefore, all publishers must be TCF2.0

GDPR 52

GDPR Ad Exchange 52

Automatad Inc.

APRIL 6, 2022

It has also encouraged industry associations to facilitate collaborative tests across the industry and aggregate common feedback themes while promising to work closely with regulatory bodies to ensure the priorities of the ecosystem and users remain at the forefront. Related Read: Is Google Privacy Sandbox Future of Targeted Ads?

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

APRIL 28, 2023

Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent.

Agency 52

Agency Non-Profit Ad Exchange Media 52

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3. Overall Q3 revenues dipped 7.8

Retail 97

Retail Media Agency Ad Tech 97

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. However, they still require consent under the EU’s GDPR. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” and other products.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67