VideoWeek

APRIL 25, 2025

Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher ad server and ad exchange markets.

Ad Tech 52

Ad Tech Cookies Ad Server Media 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? Native Ads. Start Monetizing.

Advertising 75

Advertising CPM Mobile Ads CPC 75

VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. Read more on VideoWeek. Cedara Raises $2.7

Agency 52

Agency Media Ad Tech Audience 52

Lemonads

JANUARY 26, 2021

By analyzing users’ mobile carriers, you can tell where your audience is located, the rates they are paying approximately, and the type of features or capacities that keep them entertained. Through AdPlexity Native, you can keep track of competitor campaigns in more than 30 countries (and counting!) Why Work with AdPlexity?

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

VideoWeek

OCTOBER 14, 2022

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. LG Ad Solutions Opens London Office. IGN Acquires Agency 1TwentyFour in Brand Partnership Push.

Ad Tech 52

Ad Tech Agency Fashion Retail 52