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Houston, We Have a Problem: Malvertising Is a Threat to Our Livelihood

Ad Monsters

Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. billion in online fraud , many of which began with a clickbait ad. .

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O que está acontecendo com os cookies de terceiros?

Monetize More

Embora alguns editores devam esperar algumas oscilações no status quo das operações, como em todas as grandes mudanças da indústria, estas previsões de Apocalipse do Cookie são, na melhor das hipóteses, profecias do culto do dia do juízo final, e clickbait, na pior das hipóteses.

Cookies 52
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What Will the Next 12 Months Look Like for the Programmatic Supply Chain?

Ad Monsters

For further MFA scrutiny and cleanup, I implore the industry to start looking at the difference between buying traffic to sponsored/branded content, for example, versus misleading clickbait MFA. ” — Justin Wohl “There will certainly be more discourse, and more people (not me) complaining that Made For Advertising is a misnomer.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

Ad Tech 52
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. Work on the body copy.

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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. Alkimi Exchange Lists on Crypto Platform Uphold.