Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. CTR Another metric crucial for digital advertising measurement is CTR, which stands for a click-through rate. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising

Monetize More

MARCH 10, 2023

By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs.

Header Bidding

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

Advertising

Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. With SmartHub, this task gets simple.

ROI

Mediavine

JUNE 7, 2021

Why would anyone throw a full-screen ad in front of their audience? As Mediavine Ad Management clients know, they pay very well. You can’t get much more viewable or engaging than a full-screen ad unit. By definition, interstitial ads are highly viewable and see terrific user engagement.

Viewability

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising.

CPM

InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average.

Header Bidding

Automatad Inc.

JANUARY 26, 2023

Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%. How to do so?

Header Bidding

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates

Automatad Inc.

NOVEMBER 23, 2023

Reporting and analytics: SSPs offer detailed reports on ad performance, user engagement, and revenue, aiding you in making data-driven decisions. Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc.

Header Bidding

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM

Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

Audience

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies

Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Ad Exchanges. A Few Good DSPs.

Ad Server