VideoWeek

AUGUST 5, 2022

French ad tech firm Criteo filed mixed results in its Q2 earnings. The company cited advertisers pulling back on spending in anticipation of an economic downturn, alongside the impact of Apple’s privacy changes. The proposal sought to partially fund the initiative through an advertiser levy. Apple Adds App Store Ad Placements.

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InMobi

DECEMBER 9, 2019

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

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VideoWeek

MAY 19, 2023

But while ad revenues were weak, the company said that its ad strategy prevented a steeper drop in ad income. “By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read.

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VideoWeek

APRIL 21, 2023

Google to Use Generative AI for Ad Campaign Creation Google is planning to introduce generative AI into its advertising business over the coming months, the FT reported on Thursday. Generative AI is unlocking a world of creativity,” the company said in an internal presentation entitled ‘AI-powered ads 2023’. Samba TV, Admo.tv

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Martech

JULY 13, 2021

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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