Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

AUGUST 12, 2022

The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5 Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3. The company now expects full-year growth of between 5.5-6

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

NOVEMBER 17, 2023

The partnership enables Vevo to provide advertisers with enhanced buying techniques similar to those of linear TV,” said the ad tech company. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods, much like standard TV commercial breaks.” percent year-on-year.

Media 98

Media Cookies Affiliates Agency 98