Ad Exchange, Ad Space, Ad Targeting and Video Ads

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

Advertising

Advertising Marketing Ad Exchange Retail

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

How To Design and Build an SSP and an Ad Exchange

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange

Ad Exchange Header Bidding Ad Space Ad Inventory

My ad rates dropped! How do I stop this?

Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

Ad Inventory

Ad Inventory Ad Space Header Bidding Native Advertising

Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

Header Bidding

Header Bidding Ad Inventory Ad network Ad Server

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Marketplace 2. Australia $11 $6.5

Advertising

Advertising CPM Mobile Ads CPC

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network

Ad network Mobile Ads Header Bidding CPM

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising

Advertising Ad Server Video Ads Ad Exchange

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Build Your Profitable Ad Exchange Business With Us!

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Rich Selection of Video Ad Formats. Marketplace is that it doesn’t only come with video ad demand.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding

Header Bidding Fill rate Ad Server Audience

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

Machine Learning

Machine Learning Advertising Marketing Conversion

AdTech Trends

What every marketer needs to know about programmatic advertising

What is RPM (Session, Page and Ad RPM)

Trending Sources

What is RPM (Session, Page and Ad RPM)

How To Design and Build an SSP and an Ad Exchange

My ad rates dropped! How do I stop this?

Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

The Ultimate Guide to In-App Advertising for Publishers

AdTech Ecosystem: Navigating Trends and Insights

20 Best Mobile Ad Networks for Publishers and App Developers

How To Build a Demand-Side Platform (DSP)

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

The Best Mobile Ad Networks For 2023

10 Top Strategies for Traffic Monetization with Programmatic Advertising

12 Best Mobile App Monetization Platforms for Publishers in 2023

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

How Publishers Can Make More Money With AdTech

AI for Marketing: Best Examples of How AI Helps in Advertising

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