VideoWeek

APRIL 25, 2025

. “This growth is being fuelled by innovation across the TV companies, offering data-driven solutions together with culture-shaping content and a creative canvas that is unmatched anywhere in media. The social media giant said it partnered closely with creators to ensure the product met the needs of short-form video creation.

Ad Tech 52

Ad Tech Cookies Agency Ad Server 52

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. 24/7 Real Media. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. Rich Media Vendors. Smart AdServer.

Rich Media 52

Rich Media Ad Server Ad Exchange Media 52

Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

Ad Server 96

Ad Server Ad Exchange Media Ad network 96

Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

AdExchanger

OCTOBER 6, 2022

The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Continue reading » The post Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?

Ad Server 91

Ad Server Video Ads Marketing Ad Exchange 91

Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. The team experimented, creating campaign segments at different price points in the ad server.

Media 98

Media Ad Server CPM Ad network 98

Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 96

Ad Tech Ad Server Ad Exchange Media 96

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Xandr Invest. Google Display & Video 360.

Media 98

Media Demand Side Platform Ad Server Ad Exchange 98

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Ad Server 52

Ad Server Viewability Rich Media Banner 52

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? An Overview of Prebid What Is Prebid?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JANUARY 26, 2023

Ad tech companies will have more freedom to have a dialogue around innovations that put marketers and consumers first, while having more room to develop products to accomplish those ends. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Meanwhile, on the DSP, advertisers manage the process of programmatic media buying.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting 85

Ad Targeting Ad Server Geo targeting Ad Tech 85

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

NOVEMBER 27, 2022

Domain had long been using a number of owned and off-network channels to manage media. However, Domain wanted to enable ad sales at scale and better leverage Salesforce. In addition to this, the company is now able to utilize ADvendio’s connections to ad servers, DSPs and ad exchanges.

Ad Server 98

Ad Server Ad Exchange MarTech Advertising 98

Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the ad server to load new ads at a set time interval. Online media sites.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Ad Exchange 52

Ad Exchange Advertising Ad Server Retargeting 52

Martech

AUGUST 18, 2021

Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company. Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. That being said, keyword blocking is here to stay”.

Ad Server 137

Ad Server Impressions Ad Exchange Banner 137

Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For advertisers, one way to gain more transparency into the media-supply chain is to conduct supply-path optimization (SPO). What Is Demand Path Optimization (DPO)?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Google is the owner of one of the largest ad exchanges on the internet known as Google ADX.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. IAB Tech Lab says this will make bid loss analysis impossible.

Cookies 91

Cookies Ad Server Ad Exchange MarTech 91

Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Paleo AdTech

DECEMBER 10, 2023

Wise cycled through investor relations (during the 1998 IPO), operations and sales, ending up having his Harvard Business School application “ripped up in my face” by a bemused Kevin Ryan, who attached him to help launch a new performance media division of DoubleClick, called Sonar. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 22, 2021

Wise cycled through investor relations (during the 1998 IPO), operations and sales, ending up having his Harvard Business School application “ripped up in my face” by a bemused Kevin Ryan, who attached him to help launch a new performance media division of DoubleClick, called Sonar. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

Ad Ops Hero

JANUARY 25, 2021

RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. How Does RTB Work?

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52