Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! There have been discussions for several years that Google would discontinue support for cookies. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? A DCO tool can be used with display, social, video and audio ads. DCO is sometimes confused with other forms of ad targeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! What does this mean?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

Advertising 54

Advertising CPM Mobile Ads CPC 54

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52