Introduction to Programmatic Advertising | What is Programmatic Advertising?
Ad Ops Hero
MARCH 25, 2023
Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.
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