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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. By focusing on organic traffic, of course!

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google wants you to spend more on their ad network because, let's face it, that's how they make money.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Here's how to get the cheapest Facebook Ads without sacrificing quality. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI.