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How Does In-App Advertising Work?

InMobi

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?

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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

Tired and do not have time to do A/B testing, monitor ad performance, and optimize targeting? By delegating these time-consuming tasks to Ad Optimization experts , you can now concentrate on scaling up your business. Maximize your revenue with MonetizeMore ‘s industry-leading ad optimization now by signing up here.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

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Five Trends That Will Shape Mobile Adtech in 2018

InMobi

In 2018, mobile video ad spend is expected to grow 49%, to nearly $18 billion, and people around the world will watch 25% more video on phones and tablets, according to toZenith. But are advertisers ready to handle this level of complexity around control, transparency, and accountability?