Single Grain

JULY 21, 2021

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. The ad creatives — i.e., copy, images or videos, and CTA. Bidding — e.g., max CPA or target value/conversion. Location, language and ad scheduling. Book My Free Google Ads Consultation.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

APRIL 27, 2023

Properly structured accounts are crucial for managing campaigns efficiently and effectively: Check that your campaigns, ad groups and targeted keywords are well-organized and aligned with the business goals. Look at the performance of the campaigns along with key metrics like clicks, conversions and returns.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Set bids to get as many conversions as possible at a set target CPA.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96