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Companies that align Account-Based Marketing with Account-BasedAdvertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.
You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. Finally, according to Wordstream research, the average click-throughrate (CTR) for Bing Ads is 1.25 %, whereas Google Ads has a CTR of only 0.86 % Integration with Google Ads. Huge reach.
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