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Why Edge CRO Analytics Cuts Response Times by 85%

Single Grain

This enables sub-second response times for personalization, A/B testing, and conversion interventions that were previously impossible with traditional cloud-based analytics. This enables real-time personalization, instant A/B test variations, and immediate intervention for high-value conversion moments.

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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. . Testing images at scale.

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dotCMS CEO Zain Ishaq Reflects on Record 2022 Results, What’s to Come in 2023

Martech Series

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. These improvements will include new integrations and SDKs, browserless page management, and A/B testing, among others.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? The answer?

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B2B Success Stories: Reinventing LinkedIn Ads with ABM Strategies

Single Grain

Success Story 2: Manufacturing Firm Reinvents ABM for Complex Sales A global manufacturing company struggled to reach multiple stakeholders within their target accounts, resulting in fragmented conversations and stalled deals. Implemented A/B testing to refine messaging and creative.

ROI 52
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Effective Account-Based Targeting on LinkedIn: Tools and Techniques

Single Grain

A/B Testing for Targeting Optimization A/B testing is when B2B marketers create two or more versions of an ad and compare the performance of both. Here are a few ways to use A/B testing for your ABM ads: Test different ICP parameters to identify the highest-performing segments.

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The dangers of saying ‘no’ in martech

Martech

Further, in regard to UX matters, a multivariate testing tool can also provide an easy way to try something out without much effort or commitment. If an MVP, proof of concept or A/B test yields poor or questionable results, then hopefully, the stakeholder will better understand why their request isn’t fulfilled.

MarTech 117